Beyond the First Sale: Why Lifetime Customer Value Changes How Advertising Should Be Judged
To understand why some advertising appears expensive but later proves worthwhile, we need to...
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As January draws to a close, TikTok creators across the UK, Spain and...
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Beyond the First Sale: Why Lifetime Customer Value Changes How Advertising Should Be Judged
To understand why some advertising appears expensive but later proves worthwhile, we need...
The Small Business Advertising Checklist
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Advertising is often sold on big numbers, bold promises, and vague ideas of visibility....
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AI tools like ChatGPT and Gemini are powerful assistants — but only when used correctly....
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A reflective audio-led piece on authenticity, accessibility, and why the human voice...