The ASA has ruled against a children´s clothing catalogue that attracted six complaints because it showed kids playing with plastic bags.
The complainants were concerned that the images could be copied by children, leading to physical harm.
No Added Sugar, the brand behind the catalogue, explained that each of their catalogues had a story and this particular …
Children and plastic bags
Hovis ad banned from making ‘Britain’s softest’ claim
Premier Foods has been banned from using a press and poster ad for Hovis, after it failed to substantiate claims that it was “voted Britain´s softest white” bread to the Advertising Standards Authority's satisfaction.
The ad received three complaints – one each from rivals Allied Bakeries and Warburtons, and one from a member of the public.
The …
Ben & Jerry’s plots first TV drive in UK
Ben & Jerry´s is to undertake its first UK TV campaign in the spring, marking a change in strategy from the Unilever-owned ice-cream brand.
It is understood that the multimillion-pound advertising push will place a heavy focus on the brand´s Fairtrade credentials.
Ben & Jerry´s announced last week that its 18-strong ice-cream range would be fully Fairtrade-certified …
Cadbury Fairtrade album giveaway with Paolo Nutini
Cadbury´s Dairy Milk is marking Fairtrade Fortnight by releasing a free album with an exclusive track by pop star Paolo Nutini, who appears in a £1m TV campaign created by Fallon.
Featured on the “Big Swap” album are five other UK chart hits, all covered by Ghanaian group, The Big Ghana Band. The Nutini track is …
Yorkshire Tea better than sex
The ad depicts a Yorkshire couple enjoying a passionate embrace before the man leans forward and whispers in a pronounced Yorkshire accent “would you like a cup of tea?”
The girl appears delighted by the suggestion and the pair break off to enjoy a cup of Yorkshire Tea before resuming their frolics.
Yorkshire Tea, owned by Taylors …
