In celebration of Playmobil’s 40th anniversary this year, Playmobil is sending one of its figures on a journey around the world.
Fitted with his guidebook, a red backpack and little camera, the Tim the Traveler figure will embark on international sightseeing adventure that is part of the Playmobil Around the World campaign. Fans and collectors can host the Playmboil figure worldwide, showing “him” around and photographing his journey.
Participants of this campaign are mainly members of the Playmobil Collectors Club (PCC), an international online community for adult enthusiasts. There are approximately 150 Pcc members that have already volunteered to host the figure in theior hometown.
Both the toy figure and a digital camera will be provided by Playmobil to be used by the fans for each visit before its passed on to the next volunteer. Playmobil will host all fan-submitted pictures of Tim on a public map found on the brand’s anniversary microsite, as well as on the Playmobil Collectors Club site.
The first to welcome the Tim the Traveler figure in the United States was Richard Silvano of Fort Lauderdale, FL-based collector for more than 35 years. “It’s a wonderful story; a three-inch ambassador traveling around the world bringing goodwill to children and adults!” said Silvano. Once in Florida, Tim visited Port Everglades, the historic Stranahan House, the many canals and Fort Lauderdale beach.
Tim’s next stop is Decatur, GA, with additional stops in New Jersey, New York, Massachusetts, Illinois, California and more before heading to Canada.