Instagram launches ad platform

michael-kors-vday-instagramAfter more than 3 years of being advert free, retro photo app sie Instagram has officially launched its advertising platform.

The move has been anticipated for a few weeks after they upgraded their app to automatically play videos.

This morning, users were treated to the first glimpse of their addition to the “marketing mix”, as fashion brand Michael Kors became the first “sponsored post” to appear on timelines.

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