Three of the High Street’s biggest names are today announced as appeal partners for ITV’s annual charity fundraiser, Text Santa.
Morrisons, Santander and Vodafone will support the campaign and help raise money at stores and outlets across the country.
Text Santa, now in its third year, will broadcast on Friday, 20th December 2013, with exclusive live performances by some of the biggest names on television.
Text Santa raises money and awareness for six UK based charities in the run-up to the big night. This year’s chosen charities are Age UK, Barnardo’s, BeatBullying, British Heart Foundation, CLIC Sargent and Help the Hospices.
Peter Fincham, ITV Director of Television said: ”We are proud that Text Santa raises awareness of charities that make a difference in local communities, not to mention millions of pounds to help fund their important work. It’s fantastic news that Morrisons, Santander and Vodafone will support the initiative to help us raise money and awareness for this year’s six very deserving charities.”
Viewers will be able to donate money throughout the campaign via text using JustTextGiving by Vodafone, and online at itv.com/textsanta plus over the counter at Santander branches. They will also be able to buy exclusive Text Santa merchandise at their local Morrisons.
All funds raised for Text Santa 2013 will be distributed equally between the six charities. The appeal has raised nearly £10 million for charities since it started in 2011.