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McCann Erickson Melbourne’s “Dumb Ways To Die” Is Most Awarded Ad Campaign In Cannes Festival’s 60-Year History; Wins A Record 5 Grand Prix Lions

NEW YORK, June 24, 2013 /PRNewswire/ – ”Dumb Ways To Die,” the irresistible pop-culture phenomenon from McCann Erickson Australia for Metro Trains Melbourne, on Saturday became the most awarded campaign in the 60-year history of the Cannes Lions International Festival of Creativity…

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